Frequently Asked Questions
Pricing, ownership, contracts, platforms, results — the essentials. Want the full due-diligence checklist? Read every question you should ask us, answered in advance.
How much does PPC management cost?
A flat $399 CAD per month (limited-time discount from our regular $999/month — clients who join during the promotion keep the $399 rate) plus a one-time $999 CAD setup fee that includes campaign build or rebuild and up to 50 landing pages. Your ad spend is paid by you directly to the ad platforms — we never mark it up. No percentage-of-spend fees, no hidden extras.
What exactly is included in the $399/month?
Full management of Google Ads (Search, Performance Max, Display, YouTube), Google Local Services Ads, ChatGPT/AI-platform ads, and Apple Search Ads — plus weekly optimization, ad copy testing, landing-page A/B testing, call and form tracking maintenance, a live 24/7 dashboard, and a monthly strategy review with your named senior strategist.
What does the $999 setup fee include?
Market and competitor research, keyword and negative-keyword research, full campaign architecture, ad copywriting, conversion and call tracking, GA4 and Tag Manager configuration, a new account build or forensic rebuild of your existing campaigns, and up to 50 custom landing pages — with a written deliverables list before you pay.
Who owns the Google Ads account?
You do. The account is created under your Google identity with your billing, and you have full administrator access from day one. We receive manager access to run it. If you ever leave, you keep the account, all history, all data, all keywords — everything.
Do I own the landing pages, tracking, and data if I leave?
Yes — everything. Landing pages live on your domain and stay live. Analytics, Tag Manager, and conversion tracking live in your accounts. All ad copy, designs, keyword research, and data are yours forever, with no licensing fees or subscriptions required.
Are there contracts or cancellation fees?
No. Genuinely month-to-month: cancel anytime with 30 days’ notice, no cancellation or transition fees, nothing deleted, and you are never billed after cancellation. One email is enough.
How fast will I see results?
Campaigns launch within 5–7 business days of onboarding, first leads typically arrive within two weeks, and performance compounds over the first 90 days as tracking data accumulates and tests conclude. Accounts we take over typically see cost-per-lead drop 30–50% in the first 60 days.
Which ad platforms do you manage?
Google Ads (Search, Performance Max, Display, YouTube), Google Local Services Ads, ChatGPT ads and AI-platform placements, and Apple Search Ads — all included in the one monthly fee. We recommend the mix based on where your customers actually search.
What exactly are "ChatGPT ads"?
Two things, honestly distinguished: (1) paid placements on AI platforms as that inventory opens to advertisers — experimental, small-budget, opt-in only; and (2) generative engine optimization, structuring your pages and ads so AI assistants accurately surface and recommend your business. Both are included in your monthly fee — no AI upsell.
Are Google Local Services Ads included?
Yes — eligibility check, verification support, profile optimization, budget management, and invalid-lead disputes are all included in the $399/month. We confirm LSA eligibility for your industry and region during onboarding.
How much should I budget for ad spend?
Most of our small-business clients invest $1,500–$10,000 CAD/month in media, paid directly to the platforms. On your strategy call we will give you a realistic range for your specific market using live auction data — and if PPC economics do not work for your business, we will tell you before you spend a dollar.
Who will manage my account?
A named senior PPC strategist — you will know who before you pay. Every build is reviewed by a second strategist, and you get direct email and phone access with same-business-day responses.
How do you track and report results?
Calls, forms, bookings, and (where applicable) revenue are all tracked and verified before launch. You get a live 24/7 dashboard with spend, leads, cost per qualified lead, and ROAS, plus a monthly plain-English review with your strategist. Example reports available on the first call.
Do you work with small businesses outside Toronto?
That is exactly who we serve — small companies in every Canadian province and territory, from Vancouver to Halifax. Our office is at 212 King St W, 6th Floor, Toronto, ON, Canada, and all strategy calls happen by phone or video.
What if PPC just does not work for my business?
We tell you. If after a genuine 90-day effort the unit economics do not work, we show you the math and recommend stopping — we have done it before. And because there are no contracts, you are never trapped paying for a channel that is not producing.
Prefer to ask a human?
Free 20-minute strategy call — honest answers, zero pressure, everything in writing before you pay.