Every Question You Should Ask Us — Answered in Advance

PPC Pilot has been managing pay-per-click campaigns for 12 years. In that time we have managed more than $50 million in advertising spend for Canadian small businesses — and PPC management is all we do. It is not an add-on service next to "branding" and "social media."

PPC Pilot is the trade name (DBA) of CastGlobe Corporation, a privately held Canadian corporation headquartered at 212 King St W, 6th Floor, Toronto, ON, Canada. All billing, HST, and business registration run under CastGlobe Corporation — that is the legal name you will see on your service agreement and invoices. We are happy to share our business registration details, HST number, and insurance information before you sign anything — just ask on your discovery call.

We are a deliberately small, senior team of PPC strategists, landing-page designers, and tracking specialists. Small on purpose: every account is handled by experienced specialists rather than being passed down to juniors, which is how enterprise agencies operate.

A named senior PPC strategist — you will know their name before you pay the setup fee, and you will speak to them on your onboarding call. We do not sell with one person and deliver with another. During your free strategy call, ask and we will tell you exactly who your strategist would be.

We cap each strategist’s active book of business so every account gets weekly attention. The exact current number is something we will happily share on a call — and we think you should be suspicious of any agency that will not answer this question.

Your account is managed by a senior strategist with years of hands-on Google Ads experience — not an account coordinator reading from a playbook. Our team collectively brings 12 years and $50M+ of spend experience to every account, and every campaign build is reviewed by a second strategist before launch.

Yes — our strategists hold current Google Ads certifications (Search, Measurement, and related specializations) and re-certify annually. Certifications are table stakes, though: what actually matters is the $50M+ of real spend we have managed. Ask for both and judge us on both.

We serve small businesses across every Canadian province and territory — 100% of our clients are Canadian businesses. We do not share a raw client count publicly because it changes monthly, but we will happily discuss the current number and, more importantly, how many are in your industry, on a call.

After 12 years and 237+ industries served, we have very likely already run — and won — campaigns in your vertical. We maintain playbooks for every industry on our site, from HVAC and roofing to personal injury law, dental implants, med spas, and SaaS. Ask us on the call and we will tell you honestly how deep our experience in your niche goes.

Yes. On request we provide references from current or recent clients in industries similar to yours, and we can arrange a short call with one or two of them (with the client’s permission). Any agency that refuses references entirely should be a red flag for you — we are not that agency.

Most of our clients stay for years — they stay because the leads keep coming, not because a contract forces them. When clients do leave, the honest reasons are usually: the business closed or was sold, they brought marketing in-house, or their budget situation changed. We track this and are happy to discuss our current retention numbers openly on a call.

Yes. On a screen-share we can walk you through real (anonymized) Google Ads accounts we manage — structure, search terms, cost per lead trendlines, and the before/after from takeover. We show business outcomes: leads, booked appointments, cost per acquisition — not screenshots of impressions and CTR. Clicks are not results.

Across accounts we take over from DIY or previous-agency management, the most common early outcome is a 30–50% reduction in cost per qualified lead within the first 60 days — driven by negative keyword cleanup, conversion tracking fixes, restructured campaigns, and message-matched landing pages. Every account is different, and we will show you real examples with real numbers, including spend levels and timelines.

Our strongest verticals are high-intent, high-customer-value local and professional services: home services (HVAC, roofing, plumbing, restoration), legal, dental and medical, automotive services, real estate and mortgage, and B2B services. Where PPC is harder: very low-ticket offers with thin margins, and markets with almost no search volume — and we will tell you upfront if your business falls into that category instead of taking your money.

Yes — and we think every honest agency should. Not every campaign wins: we have had engagements where the market economics did not support profitable PPC (usually low margins plus expensive clicks). In those cases we told the client plainly, showed the data, and either pivoted strategy or recommended stopping. Ask us about these on the call — how an agency talks about its failures tells you more than its highlight reel.

First: that is rare, because we fix tracking and eliminate waste before scaling anything. If performance does dip, you see it in your dashboard immediately — no hiding. We diagnose within days, tell you exactly what is happening and why, and correct course. Because everything is month-to-month and you own the account, the risk is structurally on us, not you. And we never promise a specific number of leads or a guaranteed ROI — anyone who does is guessing with your money.

Full management of your PPC program: Google Ads (Search, Performance Max, Display, YouTube remarketing where appropriate), Google Local Services Ads, AI-platform advertising (ChatGPT ads and related placements), and Apple Search Ads where relevant. Plus weekly optimization, negative keyword mining, ad copy testing, bid and budget management, landing-page optimization and A/B testing, call/form/booking conversion tracking maintenance, a live 24/7 reporting dashboard, and a monthly plain-English strategy review with your strategist.

The $399 rate is a limited-time discount from our regular $999/month — but clients who sign up during the promotion keep the $399 rate for as long as they remain a client. We put that in writing.

Your monthly management fee does not scale with your ad spend — we charge no percentage-of-spend fees, ever, so we have zero incentive to inflate your budget. If your needs grow far beyond a standard engagement (e.g. you open five new locations and need five separate campaign structures), we would discuss a custom plan with you openly before anything changed. You would never discover a fee increase on an invoice.

No. One-time $999 CAD setup, then $399 CAD/month. Your ad spend is paid by you directly to Google, Apple, or the ad platform — we never touch it and never mark it up. There are no creative fees, no copywriting fees, no tracking-fix fees, and no reporting fees hiding behind the headline price.

Yes — the setup includes up to 50 custom landing pages designed for your services and service areas. Reasonable revision rounds during setup are included, and ongoing landing-page optimization (headline tests, layout tests, copy improvements) is part of monthly management. If you want a completely new landing page mid-engagement for a new service, that is typically included too — we would rather build the page than watch a campaign underperform.

Yes to all. Conversion tracking (forms, calls, bookings), call tracking, Google Analytics 4 setup, and Google Tag Manager configuration are all part of the $999 setup — and maintaining them is part of the monthly fee. Roughly half the accounts we audit have broken tracking; we fix that before launch, not after.

We review your Google Business Profile as part of setup (it directly affects both LSA performance and local conversion rates) and give you specific optimization recommendations. Hands-on ongoing GBP management is available and can be discussed on your strategy call.

Yes — LSA management is included at no extra charge: eligibility check, verification support, profile setup and optimization, budget management, and invalid-lead disputes. (LSA availability depends on your industry and region — we confirm eligibility during onboarding.)

Bing is not part of the standard $399 plan — for most Canadian small businesses Google captures the overwhelming majority of search demand, so we focus budget there first. If your account is performing well and Bing makes sense as an expansion, we can add it as a custom arrangement. We would rather tell you that honestly than quietly bill you for a channel that adds 2% more leads.

Yes — whichever of those campaign types fits your strategy is included. We do not run all of them for every client (running Display "because it exists" is how budgets die); we run the mix that fits how your customers buy, and we explain the reasoning.

No artificial caps. We build the campaign architecture your market requires — as many campaigns, ad groups, and keywords as the strategy calls for — and we optimize as often as the data demands. Weekly optimization is the baseline; new accounts and active tests get more.

No. Ad copy, landing-page copy, landing-page design and development, tracking setup, and tracking fixes are all included in the setup and monthly fees. The price on the website is the price.

Everything required to launch properly: market and competitor research, keyword and negative-keyword research, audience research, full campaign architecture, ad copywriting, conversion and call tracking implementation, Google Analytics 4 and Tag Manager configuration, Google Ads account creation or a forensic rebuild of your existing account, and the design and build of up to 50 landing pages. You receive a written deliverables list before you pay.

A proper setup is typically 20–40 hours of senior specialist work spread across strategy, build, copy, design, and QA. This is why the "$99 setup" you see elsewhere is a red flag — nobody does 40 hours of senior work for $99.

Yes, all three. Keyword research specific to your vertical and the Canadian market, competitor ad and auction analysis, and a starting negative-keyword list refined over 12 years of running accounts like yours — so your budget is not wasted on job seekers, DIYers, and out-of-area clicks from day one.

Yes. We design the full account structure (campaigns, ad groups, match-type strategy, budgets, geo and audience layering), write all launch ad copy, and build audience signals for automated campaign types. Nothing launches until a second strategist has QA’d the build and tracking fires correctly end to end.

Yes — if you do not have an account, we create it. Critically, it is created under YOUR ownership: your business, your billing, your admin access. We get manager access to run it. See the Account Ownership section — this is the single most important question on this page.

The setup fee is only due once you approve the written strategy and deliverables plan — not before. If you decide not to proceed after the strategy call, you pay nothing. Once setup work has begun, the fee covers work already delivered (research, builds, pages); anything not yet started is discussed fairly. We have no interest in keeping money for work we did not do.

If for some reason your campaigns cannot launch (for example, a Google verification or policy issue in a restricted vertical), we work through it with you — and if launch is genuinely impossible, we resolve the fee fairly rather than billing you for a campaign that does not exist. And no: there are no recurring licensing or subscription fees for anything we build during setup. Your landing pages, tracking, and account assets are yours with no strings attached.

By you. The account is created under your Google identity (or your existing account is used), with your billing profile. PPC Pilot receives manager access to do the work. If an agency will not agree to this structure, do not hire them — that is the oldest account-hostage trick in the industry.

Yes — full administrator access from day one. You can log in at 2am on a Sunday and see every dollar spent, every keyword, every change in the change history. Our work is completely transparent because we have nothing to hide.

Everything. The account, all campaign history, all conversion data, every keyword and negative keyword, every audience — all of it stays with you because it was always yours. We simply remove our manager access. There is nothing held inside our agency accounts that you cannot take.

Yes. Landing pages are built on your domain and your property, so they stay live when we leave. Your analytics property, Tag Manager container, and conversion configurations are all created under your ownership. If call-tracking numbers are provisioned for your account, we port or transfer them to you wherever technically possible — and we tell you the exact arrangement in writing before setup begins.

Yes. Because everything lives in your accounts under your admin access, any competent agency can pick up where we left off — campaigns, data, pages, tracking. We would obviously rather you stay, but we will never hold your business hostage to make that happen. Ask us to put this in writing; we will.

It depends on your industry and market, but most of our small-business clients invest between $1,500 and $10,000 CAD per month in media. On your strategy call we will give you a realistic range for your specific vertical based on actual Canadian auction prices — and if your market can work with less, we will say so.

As a rule of thumb, you want enough budget to generate roughly 30+ conversions per month in your target segment — that is the volume where optimization and Google’s smart bidding start compounding. In most Canadian local-service verticals that means around $1,500–$2,500/month minimum. Below that, we would rather tell you to wait than take your setup fee.

100% of your media budget goes directly to the ad platform. You pay Google (or Apple) directly from your own billing profile. We never pay platforms on your behalf, never mark up spend, and never take any fee out of your advertising budget. Your invoice from us is $399/month — that is the entire relationship financially.

Layered controls: carefully set daily budgets with account-level caps, aggressive negative keyword lists, tight geographic and schedule targeting, search-term reviews every week, and bid strategies tuned to your actual cost-per-lead targets. If Google overspends a daily budget (it can legally spend up to 2x on a given day), monthly pacing stays within your set limit — and we monitor pacing continuously.

Increase only when the data justifies it: when campaigns are hitting target cost-per-lead and are limited by budget, or when a proven segment has headroom. Decrease when segments underperform, when seasonality drops, or when your capacity is full. Because we charge a flat fee, we make the same recommendation either way — we earn nothing from your spend level.

It starts with your numbers: your average job or client value, your margins, your close rate, and your capacity. From there we choose campaign types (usually Search first, LSA where eligible, then Performance Max or remarketing once conversion data exists), target the highest-intent keywords in your market, and build landing pages matched to each service. You get this strategy in writing before you pay the setup fee.

High intent shows up in the language: "near me," "cost," "hire," "emergency," specific service + city combinations, and problem-aware queries with urgency. We deliberately avoid informational queries ("how to," "DIY," "salary," "jobs," "free"), competitor-complaint terms, and anything that historically burns budget without producing customers. Every keyword choice maps to a buyer action, not just traffic.

Selectively, and only with guardrails. Broad match combined with smart bidding can work once an account has strong conversion data — but we start most accounts on phrase and exact match with heavy negative keyword lists, then expand deliberately. Irrelevant traffic is controlled with weekly search-term mining, match-type discipline, audience layering, and geo-targeting down to the service area level.

Campaigns are structured around your services and margins, not around convenience: typically one campaign per service line or service area, with tightly themed ad groups. Geographic targeting mirrors your actual service area — cities, regions, or radius targeting — with bid adjustments by location performance. We never target all of Canada for a business that serves one city.

Most local-service searches happen on mobile, so pages and ads are built mobile-first and calls are tracked as primary conversions; desktop vs. mobile bids are adjusted by actual conversion data. We run branded campaigns (cheap clicks that defend your name from competitors) separately from non-branded prospecting, because mixing them hides true acquisition cost.

We treat lead quality as a tracking problem and a targeting problem. On tracking: we distinguish raw leads from qualified leads (real conversations, real service areas, real intent) and report both. On targeting: we tighten keywords, add qualifying language to ads ("from $X," specific services), and adjust landing pages to pre-qualify. Optimizing toward junk leads is the most common silent failure in PPC — we optimize toward qualified ones.

Weekly at minimum: search-term reviews, negative keyword additions, bid and budget adjustments, ad copy tests. New accounts and active A/B tests are touched more often. And every month you get a plain-English review of what changed, what we learned, and what happens next.

Yes — designed around your brand, your services, and your service areas by our in-house design and copy team. No generic templates with your logo dropped in. Each page is message-matched to the specific ad and keyword theme that sends traffic to it, because message match is what doubles conversion rates.

Pages are built on your own domain (typically your WordPress site, or a subdomain you own). You own the pages, the design, the copy, and the code outright. If you leave, they stay live — there is no "hosted by the agency, deleted when you cancel" arrangement. No third-party subscriptions are required to keep them working.

All four. Mobile-first layouts (most of your traffic will be phones), sub-two-second load targets, clean semantic HTML that search engines can read, and a conversion framework refined over 12 years: intent-matched headline, trust signals above the fold, prominent click-to-call and form, and zero navigation leaks.

Up to 50 pages are included in your setup: typically one per core service, plus service-area pages for the cities you cover, plus pages for distinct customer needs. We agree the exact list with you in writing before setup begins. Revision rounds during setup are included, and ongoing optimization changes are part of monthly management. Our copywriters write the copy; you approve everything before it goes live.

We can work with your photos (always preferred — real photos convert better than stock), licensed stock imagery, or a combination. All page copy and custom design work is yours. And yes — on a call we will happily show you live examples of landing pages we have built, with their conversion data where the client permits.

Yes. We test headlines, calls-to-action, page layouts, form lengths, and trust elements. Winners are chosen on statistically meaningful conversion data — not gut feel, and never after a handful of clicks. Test results feed back into all your pages, so the whole account gets smarter over time.

We define it with you before launch: typically phone calls over a meaningful duration, form submissions, and booked appointments — each tracked as a separate conversion action. We do not count page views, button clicks, or 5-second accidental calls as "leads," and we configure primary vs. secondary conversions so Google’s bidding optimizes toward the actions that actually make you money.

Calls: dynamic number insertion on landing pages plus call extensions in ads, with duration thresholds and recording where legally permitted (with proper disclosure). Forms: event-level tracking through Google Tag Manager into GA4 and Google Ads, with thank-you state verification so misfires and refreshes do not count. Every form is test-submitted and verified before launch.

Multiple layers: form validation and spam filtering, call-duration thresholds, geographic and search-term context, and a manual review cadence in the first weeks of every account. Spam conversions are excluded from optimization signals so Google’s algorithm does not learn to find more of them.

Yes. We track the full ladder: raw lead → qualified lead → booked appointment → customer. Where you have a CRM or booking system, we integrate with it and import offline conversions back into Google Ads, so the algorithm optimizes toward leads that actually became customers. For ecommerce, revenue and ROAS are tracked directly.

You do — all of it. GA4 property, GTM container, and conversion configurations are created under your accounts with your admin access. For call-tracking numbers we use portable arrangements and tell you the exact setup in writing before anything launches; if you ever leave, numbers are ported to you wherever technically possible, and your pages and forms keep working regardless.

Every account goes through a pre-launch QA checklist: test calls, test forms, cross-checking Google Ads conversions against GA4 events against actual leads received. Deduplication rules are configured so one lead never counts twice (a common problem when GA4 and Ads tags overlap). Tracking is then re-verified monthly, because sites change and tags break.

Two layers. First, a live dashboard available 24/7 showing spend, clicks, calls, form leads, cost per lead, qualified leads, and (where applicable) revenue and ROAS. Second, a monthly plain-English summary from your strategist: what we did, what we learned, what happens next. We will show you a real example report on your strategy call — ask for it.

All of it, always. Actual spend (you also see it in your own Google Ads account, which you own), cost per lead, cost per qualified lead, conversion rate, and revenue/ROAS where revenue tracking applies. You also have live access to the Google Ads account itself — our dashboard is a convenience, not a curtain.

Your named strategist reviews results with you monthly by default — more often in the first 90 days. These are working sessions, not sales calls: we look at the numbers together, explain anything unclear, and agree on next steps. Between reviews, your dashboard is always live.

Yes — direct email and phone access to your strategist, no ticket queue. We answer business-hours messages the same business day, and urgent issues (campaign down, tracking broken, budget anomaly) are treated as same-day priorities.

Yes — a named senior strategist who knows your business, reachable directly by email and phone. No account-coordinator relay, no support tickets. Monthly strategy reviews are scheduled; day-to-day questions are answered the same business day.

Every account is documented in our systems and reviewed by a second strategist at build time, so a colleague can step in seamlessly during vacations or illness. Your campaigns never sit unwatched.

Strategy-level changes (new campaign types, budget shifts beyond agreed ranges, new landing-page directions) are always discussed with you first. Day-to-day optimizations — negative keywords, bid adjustments, ad tests — are what you pay us to do and happen continuously. You approve all ad copy and landing pages before first launch.

Monthly reviews as standard, plus a more intensive cadence during your first 90 days (onboarding call, launch review, 30/60/90-day check-ins). If you prefer quarterly after the account is stable, that works too — the meetings serve you, not our calendar.

There is a simple service agreement (so both sides know exactly what is promised), but it is genuinely month-to-month with no minimum commitment and no cancellation fee. We believe an agency should earn your business every 30 days — contracts that trap clients exist to protect agencies, not clients.

Yes — cancel anytime with 30 days’ notice (so we can hand over cleanly and you are never billed for work already done). No penalties, no termination fees, no exit interviews designed to stall you. One email is enough.

Nothing bad. Your Google Ads account stays exactly as it is — running or paused, your choice. Your landing pages stay live on your domain. Your analytics and tracking keep working. We remove our manager access, hand over a transition document, and wish you well. Transfer is effectively instant because everything was always in your accounts.

No termination fee, no transition fee, no deletion. We delete nothing from your accounts — your history and data are yours. Billing stops when the notice period ends; you are never charged after cancellation. Ask for the cancellation policy in writing before you sign — it is one page long.

You do. Everything we create for your account — ad copy, campaign structures, landing-page designs, page code, and page copy — is work made for you and owned by you. You can reuse it, modify it, and take it anywhere, forever.

You own the custom work: tracking configuration, keyword research, campaign architecture, and any imagery we create for you. The only exception is third-party licensed stock photography (where used), which is licensed for use on your pages — we flag any such assets clearly so there are no surprises.

Your data is yours — click data, conversion data, call recordings, lead records, all of it, held in accounts you own. Everything we build can be reused after you leave, with no licenses from us required. We consider this non-negotiable, and it is written into our service agreement.

No subscriptions to us or our vendors are required to keep anything working. Your landing pages run on your hosting, your tracking runs in your Google accounts, and your ads run in your ad account. The only third-party costs are ones you choose yourself (e.g. your own hosting or CRM).

Our team holds current Google Ads certifications and works to Google’s best-practice standards. Our optimization approach is unglamorous on purpose: tight account structure, disciplined match types, weekly search-term mining, honest conversion tracking, and relentless landing-page testing. No tricks, no loopholes — accounts built on tricks eventually get suspended.

In 12 years, suspensions on our watch have been rare — and when they happen (Google sometimes flags accounts incorrectly, especially in verticals like locksmithing or financial services), we handle the entire appeal: documentation, policy correspondence, and reinstatement follow-up. You are never left alone to argue with a policy bot.

We build every campaign to comply with Google’s advertising policies — it is a core part of our QA. If a suspension ever occurs, we manage the appeal process end to end at no charge. No honest agency can "guarantee" Google’s decisions, but we can guarantee we will fight them properly and keep you informed at every step.

We use Google’s native automation (smart bidding, recommendations review) and standard industry tooling for reporting and auditing — never black-box tools that make unexplained changes. Any third-party tool that touches your account is disclosed to you, operates under your account’s permissions, and can be revoked by you at any time.

We use AI tools to assist research and drafting — the same way a good mechanic uses power tools — but every ad, every landing page, and every strategic decision is reviewed and approved by a human strategist before anything goes live. Nothing publishes without human sign-off, and you approve launch creative as well.

Two things, and we always distinguish them: (1) Paid placements on AI platforms as they open to advertisers — this is an emerging, evolving inventory, and when a viable paid product exists for your market, we test it with small, controlled budgets. (2) Generative Engine Optimization (GEO) — structuring your ads, landing pages, and content so that AI assistants like ChatGPT, Gemini, and Perplexity accurately understand, surface, and recommend your business when Canadians ask them for recommendations. Both are included in your monthly fee.

Paid advertising inside AI assistants is a new and developing space; availability changes month to month and by market. We never claim a formal OpenAI partnership — none exists for agencies like ours. What we do is monitor every AI ad product as it becomes available to Canadian advertisers, get you in early when it makes sense, and be honest about what is experimental versus established. If a prospect asks us this on a call, we answer with specifics about what is available right now.

Today, the reliable, proven demand-capture channels remain Google Ads and LSA — that is where your budget works hardest, and we say so plainly. AI-platform placements are tested as small-budget experiments when available, and GEO benefits are built into everything we make at no extra cost. You will never pay extra for AI hype, and we will never put serious budget into an unproven channel without your explicit approval.

Google Ads and LSA: fully established, the core of your program. AI ad placements: experimental, small-budget, opt-in only. GEO/AI-visibility work: included by default in how we write and structure your pages. All of it is inside the $399/month fee — there is no "AI package" upsell. We would rather earn your trust with candor than your money with buzzwords.

Yes, and yes — LSA management is included in the $399/month at no extra charge. That covers the eligibility check, Google verification support, profile setup and optimization, budget management, and ongoing ranking improvements. Note that Google bills LSA leads separately from your Google Ads spend, directly to you.

LSA ranks on responsiveness, review velocity and rating, profile completeness, and business hours accuracy. We optimize all of it: complete profile build-out, photo and service configuration, coaching your team on answer-speed (Google measures it), and a review-generation cadence that steadily lifts your ranking.

Yes — we monitor LSA leads weekly and file disputes for invalid ones (wrong service area, wrong service, spam, solicitors, wrong numbers). Recovered credits go straight back to your account. Most businesses never dispute bad leads; it is one of the easiest ways we lower your effective cost per lead.

LSA calls are tracked through Google’s LSA lead reporting (with recordings where permitted) and reconciled in your dashboard alongside Search campaigns, so you see cost per qualified lead by channel. That comparison drives budget allocation — if LSA produces cheaper qualified leads in your market, we shift budget toward it, and vice versa.

Week 1: onboarding call, access setup, audit of any existing campaigns, tracking plan, and your written strategy. Weeks 2–3: full build — campaigns, ads, tracking, landing pages — with QA and your approval. Week 3–4: launch. Weeks 4–8: first optimization cycles — search-term cleanup, negative keywords, early ad tests, daily monitoring. Month 2–3: compounding — A/B test conclusions, bid-strategy refinement, landing-page tests, and budget reallocation toward what is winning.

First to improve: lead quality and cost per lead (usually visible within the first 2–4 weeks as waste is cut), then conversion rate as landing-page tests conclude (months 2–3). First leads typically arrive within two weeks of launch; meaningful, stable volume is a 60–90 day story in most markets. Anyone promising dramatic results in week one is selling, not managing.

Data, not vibes: if search terms reveal different buying intent than expected, if one service line dramatically outperforms, if lead quality is poor at current price points, or if auction prices shift. You are told about every strategic pivot with the reasoning attached — no silent changes.

If after a genuine 90-day effort — proper tracking, real budget, tested pages — the unit economics simply do not work (cost per acquisition above what your margins can support), we will show you the math and recommend stopping or pivoting channels. We have done it before. Keeping a doomed account billing is short-term thinking, and it is how agencies get the reputation we refuse to have.

On your strategy call we build a projection for your market: expected impressions, clicks, average CPC (from live Canadian auction data for your keywords), leads, cost per lead, and — using your close rate and customer value — expected customers, cost per acquisition, and ROAS. You get the numbers in writing with every assumption listed next to them.

Three inputs: actual auction data for your keywords and geography, our benchmark conversion rates from 12 years in comparable verticals, and your numbers (close rate, average job value) that you give us on the call. We show you the math and the assumptions so you can stress-test them yourself — a forecast you cannot interrogate is just a sales pitch.

No — and you should run from any agency that does. Google’s auction is a live market; nobody controls it. What we guarantee is the work: senior management, transparent reporting, weekly optimization, and honest advice — including the advice to stop if the economics fail. Projections are planning tools with stated assumptions, not promises.

Honestly: businesses with very low customer values and thin margins where a $60+ lead can never be profitable; businesses with almost no search demand (brand-new categories); businesses without anyone answering the phone (unanswered paid leads are just expensive voicemails); and businesses wanting a hands-off "set it and forget it" vendor — we need 30 minutes a month of your attention to be great.

We are not going to invent a number — but we will tell you the truth on a call, including the profile of engagements that did not work and why. The honest pattern: failures almost always trace to unit economics we flagged as risky at the start, or to businesses unable to handle the leads (unanswered calls, no follow-up). We would rather discuss this openly than hide behind a fake percentage.

Ask us on the call — we will tell you the real story. The short version of every failure we have had: insufficient conversion data trusted too early, or a market where click costs outran customer value. Both are why we now insist on verified tracking before scaling and honest economics conversations before signing. Agencies that claim a spotless record either have a short memory or a short history.

Candor: at $399/month we are not a 40-person full-service agency — we do not run your social media, write your blog, redesign your whole website, or answer your phones. We do one thing exceptionally: PPC and the landing pages and tracking behind it. If you need a full marketing department, we are the wrong hire and we will say so.

Versus a freelancer: redundancy (your account never depends on one person’s availability), a second strategist reviewing every build, and 12 years of cross-account pattern data no individual can match. Versus a big agency: senior people actually working on your account instead of interns, a flat fee instead of percentage-of-spend, and month-to-month instead of a 12-month contract. We are deliberately the middle path.

Three honest things: (1) PPC needs your involvement — fast lead response and an hour a month of attention; without it, results suffer no matter who manages the account. (2) The first 30 days are a build and data-gathering phase, not a miracle phase. (3) If your margins or market cannot support paid clicks, no agency can fix that — including us. If any of those worries you, raise them on the call and we will work through them honestly.

Everything a careful buyer should demand: the complete pricing structure, the service agreement and cancellation policy, the exact setup deliverables list, the exact monthly deliverables, account and asset ownership terms (you own everything), a reporting example, communication expectations, the expected timeline for your first 90 days, the name of your strategist, and confirmation of zero additional fees. If anything on this page is not in those documents, call us on it.

Of course — and we would be suspicious of any agency that pressures you to decide on the call. Take the documents, read them, compare us against anyone else, ask follow-up questions by email or phone. The $399 promotional rate is limited-time, but we would rather you sign confidently next week than reluctantly today.